01
Visitors leave without an answer
A potential customer reaches your website after hours but cannot confirm whether you can help.
The AI revenue system for construction
Win more profitable work from
the demand you already have.
Serviceform converts more website visitors, answers enquiries across every channel and delivers sales-ready opportunities to your team. Keep your CRM or ERP—or use Serviceform CRM.
— The revenue leak
Before buying more traffic, stop losing the traffic you already have.
Each missed conversation looks small. Across a year, slow replies, disconnected channels and incomplete forms become lost quotations, wasted employee hours and profitable work won by faster competitors.
02
Enquiries arrive without context
A generic form asks visitors for their details without helping them understand the right service or next step.
03
Conversations disappear between tools
Email, WhatsApp, social messages and calls sit in separate systems—or on someone’s phone.
— Published market benchmarks
Demand is expensive. Slow follow-up makes it costlier.
External datasets show why getting more from existing traffic—and measuring every channel—matters.
median cost per lead for general construction and contractors in US search advertising
3,211 US home-services campaigns · April 2024–March 2025
LocaliQ 2025average conversion rate for Construction & Engineering websites
110M+ sessions and 5M+ conversions · forms, calls and live chat included
Ruler Analytics 2026average response time among companies that responded to online leads
Published research; useful context, but the study is from 2011
Harvard Business ReviewThese figures describe the cited datasets, not promised Serviceform results. LocaliQ is US-only; Ruler Analytics is vendor research; the HBR response study is dated.
— Website conversion
Nobody wants to request a quote. Give them something valuable.
Your customers want to understand their options, likely cost, readiness or next step. Give them a useful assessment first—and earn the opportunity behind it.
- Project-readiness and suitability assessments.
- Cost, savings and timeline calculators.
- Service or product selectors that recommend the right option.
- Personalised results customers can save, share or act on.
+71%
Average revenue uplift Measured across Serviceform customers using our conversion tools.
— Illustrative planning model
A useful assessment can create more reasons to engage.
One transparent scenario for a website with 2,000 monthly visitors.
Run the model with your numbers Leads / month Won jobs / month
Contact form only
50
15
Assessment + contact form
180
35
Model assumptions
Contact form: 2.5% become leads, 30% close. Assessment: 20% start, 60% finish, 55% share details, 15% close. Assessment contacts are treated as incremental; totals are rounded.
— What the published evidence actually shows
Conversation can add leads. WhatsApp still needs its own test.
The strongest public data covers live chat and business messaging—not a WhatsApp button on a construction page. It is useful direction, not a forecast.
signups after adding live chat in a controlled A/B test
EZ Texting · sample size and test duration not disclosed
VWO case studymore chat engagement and leads than the form, while form submissions held steady
One reported deployment · observational, not a controlled test
Databoxsay they prefer messaging when communicating with a business
11,056 adults · 22 markets · Kantar research commissioned by Meta
WhatsApp / KantarNo published A/B test cited here isolates a WhatsApp button. We do not present the estimated 15–35% WhatsApp lead lift as a measured result.
— WhatsApp lead qualification
Every WhatsApp lead comes with a number your team can call.
Mira does more than open a chat. It answers, asks qualification questions and turns the conversation into a reachable lead.
- Deliver assessment results to WhatsApp and open the follow-up conversation.
- Let AI ask about scope, location, timing and budget before a person takes over.
- Receive a real phone number with every inbound lead—ready to call in one click.
- Keep structured project data and the full conversation in your CRM, not a personal phone.
- Preserve attribution with a pre-filled source code—and count a lead only after the message is sent.
1,000
Free service messages / month Per business number from 1 October 2026; Meta’s market rates apply from message 1,001. Meta pricing →
— One business brain
One AI. The same answer on every channel.
Mira learns from your website and approved business knowledge, then uses it wherever customers contact you.
- Answer questions on your website, WhatsApp, email and social media.
- Explain services, locations, requirements and the right next step.
- Qualify opportunities before your team spends time on them.
- Hand complex conversations to a person with the full context attached.
4
Connected channels One source of knowledge across web, WhatsApp, email and social.
— Your systems stay
Keep the systems that run your company.
Serviceform connects with the CRM, ERP and other business systems your team already uses.
- Send qualified opportunities into your existing CRM out of the box.
- Keep your ERP as the operational source of truth.
- Pass customer details and conversation history into familiar workflows.
- Use Serviceform’s complete CRM and CDP only where you need them.
0
Forced migrations Add Serviceform without rebuilding your operation around another tool.
— Sales and support
Every customer conversation, one place.
If you manage customer support, combine every channel into one omnichannel inbox and one customer history.
- Bring together website chat, email, WhatsApp and social media.
- Link Aircall phone calls and support tickets to the same customer.
- Let AI handle repetitive requests while people own the exceptions.
- Give every employee the full history before they answer.
1
Shared customer history Stop making customers repeat themselves and teams search through tools.
— One opportunity, end to end
From anonymous visitor to sales-ready opportunity.
This is what combining conversion tools, AI, WhatsApp and your existing systems looks like in practice.
- 1 A potential customer reaches your website after hours.
- 2 Mira answers the first questions and confirms the work is a fit.
- 3 A useful assessment gives them an immediate score, recommendation and next step.
- 4 The customer saves the result and shares photos or plans through WhatsApp.
- 5 Serviceform creates a qualified opportunity behind the useful experience.
- 6 The complete opportunity arrives in your CRM—or Serviceform CRM.
No missed message. No manual copying. No cold first call.
— The business case
One platform. A return from both sides.
Serviceform helps you capture more revenue from existing demand while reducing the software and employee time required to manage it.
Generate more revenue
- Convert more of your existing website traffic.
- Add WhatsApp as a lead-generation channel.
- Answer enquiries outside normal working hours.
- Give sales more qualified opportunities.
- Reduce work lost through slow or inconsistent replies.
Reduce operating costs
- Automate repetitive questions and customer emails.
- Reduce manual data entry and lead administration.
- Combine chat, forms, WhatsApp, AI and customer support.
- Reduce the tools, integrations and subscriptions your team manages.
- Keep the CRM and ERP processes that already work.
Before Serviceform, tracking the content and value of our leads was difficult and often required a lot of manual work. Now the tools give us clear visibility into the monetary value of our leads.
Riku Rautio · Marketing Manager, BE Group Read the case study →
— Proof
Loved by 1500+ websites.
The brands you already buy from.
Real revenue lifts, every quarter, on every continent.
-
Maskun Kalustetalo
A direct website integration brings order information to customers and significantly reduces the workload on outsourced customer service.
~80% fewer order enquiries reaching supportRead the case study → -
RE/MAX
Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.
2× more leads from the same site trafficRead the case study → -
Gedauto
The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.
+460% lead-to-sale conversion vs. web formsRead the case study →
In partnership with
— Behind Serviceform
Built in Europe. With humans.
Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.
— Free analysis
Is revenue slipping through the cracks? Let's find out.
Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.
Book a free analysis Reply within one business day
Real talk, no fuss. No slide decks, no pressure to buy.
Daniel Aguilón Responsable de España, Serviceform