— Automotive Opportunity Calculator
See the sales your website is leaving on the table.
Enter your traffic and average sale value to estimate the extra monthly revenue conversational AI could bring your dealership from the visitors you already have.
Tell us about your dealership
Results appear on the right as you fill these in.
Your results
Estimated revenue, not profit, based on the numbers you enter and average customer benchmarks. Actual results depend on your traffic, stock, pricing and lead follow-up.
How it works
Estimate your extra revenue in four steps
The calculator follows the path a visitor takes: visit, conversation, lead, sale. Every starting value is an editable assumption, so you can match it to your own dealership.
- 1
Enter your monthly traffic
Add the number of people who visit your dealership website in a typical month.
- 2
Check the conversation and lead rates
We start from cautious averages: 6% of visitors start a conversation and 17% of those leave their contact details. Adjust them to your site.
- 3
Add your sale value and close rate
Enter the average revenue per vehicle sale and the share of leads you close. We start with €20,000 and 10%.
- 4
Review the estimated revenue
See the leads captured, the opportunity they represent and the revenue you could expect, by month or by year.
Explore Serviceform for automotive.
Frequently asked questions
Automotive calculator FAQ
What does this calculator estimate?
It estimates how many leads conversational AI on your dealership website could capture from your existing traffic, and the revenue those leads could bring at your average sale value and close rate.
Where do the benchmark rates come from?
They are average customer benchmarks, grouped by traffic size. Sites with 10,000 to 50,000 monthly visitors average about 8.7% interaction and 21.6% leads. The starting values here, 6% and 17%, are deliberately more cautious.
Is the result revenue or profit?
Revenue. It is the estimated sales value of the vehicles sold, before costs, margins and financing. It is not profit.
Why is the opportunity bigger than the revenue?
The opportunity is the value of all captured leads if every one of them bought. Revenue applies your close rate, so it is the realistic figure. For example, 14,900 visitors give about 152 leads; at €20,000 per sale that is a €3.04M opportunity, and a 10% close rate turns it into about €304,000 in revenue.
Are the results guaranteed?
No. They are estimates based on the numbers you enter and average benchmarks. Actual results depend on your traffic, stock, pricing and how quickly your team follows up on leads.
— Free analysis
Is revenue slipping through the cracks? Let's find out.
Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.
Real talk, no fuss. No slide decks, no pressure to buy.
